We are Simple
Truth Finance.
Elite financial strategy and infrastructure for growing businesses. We believe you deserve the same caliber of financial leadership that Fortune 500 companies take for granted — without the enterprise price tag.
Our values.
Uncompromising precision
Your records are the foundation of your business. We keep your books completely clean, balanced, and organized every single day. When tax season rolls around, you'll be completely ready with zero panic.
Total transparency
We don't hide behind confusing accounting terms or messy spreadsheets. We hand you straightforward, easy-to-read reports so you can see your exact profits, margins, and balances at a single glance.
Forward-looking strategy
Standard bookkeepers only tell you where your money went. We help you see where your business is going — looking ahead at your cash flow so you can make hiring and growth decisions with confidence.
Elite customer service
You aren't just a ticket number in a corporate queue. When you work with us, you get direct access to seasoned financial experts who actually understand your business. We're just a quick message or call away.
The team behind
Simple Truth Finance.
Joe Wendl
Founder & CEO
With over 20 years of financial experience, Joe has directed fiscal strategy across the entire economic spectrum — from chaotic early-stage startups to leading multi-million dollar budgeting processes for corporations with over 500 employees. He founded Simple Truth Finance to deliver enterprise-level strategy directly to growing business owners who are tired of flying blind.
Sarah Wendl
Senior Accountant
Sarah anchors our core accounting operations, bringing an uncompromising eye for detail honed in the high-stakes world of public accounting and corporate finance. She ensures our clients' books are flawlessly organized and tax-ready — and is the only person on the team authorized to tell the Founder when his models are getting too ambitious.
Digital infrastructure,
seamless collaboration.
While we are headquartered in Ankeny, IA, Simple Truth Finance operates as a fully remote, cloud-first firm. We don't believe in forcing our clients to fight traffic for dry, formal boardroom meetings. By stripping away physical overhead, we invest 100% of our resources into elite financial reporting and always-accessible executive partnership. Wherever your business engine is running, our team plugs in seamlessly to serve you.
Ready for total financial
peace of mind?
Let's schedule a brief 15-minute introductory call to look at your current financial setup and uncover your business's true growth potential.
No commitment. We'll look at your setup together.