WE ARE SIMPLE TRUTH FINANCE
Elite financial strategy and infrastructure for growing businesses.
Our
Values
Uncompromising Precision
Your records are the foundation of your business. We keep your books completely clean, balanced, and organized every single day. When tax season rolls around, or if anyone ever asks to look at your numbers, you’ll be completely ready with zero panic.
Total Transparency
We don't hide behind confusing accounting terms or messy spreadsheets. We hand you straightforward, easy-to-read reports so you can see your exact profits, margins, and bank balances clearly at a single glance.
Forward-Looking Strategy
Standard bookkeepers only tell you where your money went. We help you see where your business is going. We look ahead at your upcoming cash flow so you can make hiring, buying, and growth decisions safely without relying on a gut feeling.
Elite Customer Service
You aren't just a ticket number in a corporate queue. When you work with us, you get direct access to seasoned financial experts who actually understand your business. When you have a big decision to make, we are just a quick message or call away.
OUR PEOPLE
Our team of professionals believe financial literacy should be accessible to everyone.
Joe Wendl
Founder, CEO
With over 20 years of financial battle scars, Joe has directed fiscal strategy across the entire economic spectrum—from chaotic early-stage startups and massive nonprofits to leading multi-million dollar annual budgeting processes for corporations with over 500 employees. He has survived public accounting audits, untangled decades of messy data, and built bulletproof corporate infrastructure from scratch.
He founded Simple Truth Financial to deliver that same enterprise-level strategy directly to growing business owners who are tired of flying blind.
Sarah Wendl
Senior Accountant
Sarah anchors our core accounting operations, bringing an uncompromising eye for detail honed in the high-stakes world of public accounting and corporate finance. After a successful corporate career as a Senior Accountant, she stepped away from the corporate ladder to manage her favorite clients yet: her kids.
Now back in the financial engine room, she ensures our clients’ books are flawlessly organized and tax-ready. As the co-pilot of Simple Truth Financial, she is the only person on the team legally authorized to tell the Founder when his financial models are getting a little too ambitious.
Digital Infrastructure, Seamless Collaboration
While we are headquartered in Ankeny, IA, Provision Financial operates as a fully remote, cloud-first firm. We don't believe in forcing our clients to fight traffic for dry, formal boardroom meetings. By stripping away physical overhead, we invest 100% of our resources into elite financial reporting and always-accessible executive partnership.
Wherever your business engine is running, our team plugs in seamlessly to serve you.
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